The University of Texas Achieves Historic $332 Million in Athletic Revenue Amid Sarkisian’s Salary Boost

The University of Texas has reached a historic milestone, generating a record-breaking $332 million in athletic revenue for the 2024 fiscal year. This achievement makes Texas the first Division I public school to surpass the $300 million mark in both revenue and expenses, underscoring the university’s financial dominance in collegiate athletics.

This success comes at a pivotal moment for the Longhorns, as head football coach Steve Sarkisian recently signed a lucrative seven-year contract extension worth $10.6 million annually, nearly doubling his previous salary. Sarkisian’s leadership has played a crucial role in Texas’ resurgence, guiding the team to back-to-back College Football Playoff appearances and reestablishing the program as a national powerhouse.

The Longhorns’ financial boom can be attributed to several key factors, including strong ticket sales, lucrative media rights deals, increased donor contributions, and brand partnerships. With Texas preparing to join the Southeastern Conference (SEC), the school is strategically positioning itself for sustained success on the national stage.

Athletic Director Chris Del Conte emphasized that the revenue growth is a direct result of the university’s commitment to excellence across all sports. “This milestone reflects the passion of our fans, the dedication of our student-athletes, and the strategic vision we have for Texas Athletics,” Del Conte said.

As the Longhorns prepare for their highly anticipated transition to the SEC, the record-breaking financial success not only validates their ambitious investments but also signals a new era of dominance for Texas Athletics. With Sarkisian at the helm, a thriving athletic department, and increasing national recognition, Texas is solidifying its reputation as one of the most formidable programs in college sports.